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Developing of bussiness activities of GEOPEN company
Kašpar, Karel ; Sedlář, Jiří (referee) ; Koleňák, Jiří (advisor)
This bachelor’s thesis focuses on the analysis of the GEOPEN Ltd. company. The thesis contains an analysis and a consequent proposal for the development of the company’s business activities. The proposal contains the expansion of company activities by establishing an online shop which should contribute not only to the improvement of the company’s status on the market, but also to raising the saleability and the renown of the company.
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Dopady e-commerce na maloobchody v České republice
Jelínek, Richard
Jelínek, R. The impacts of e-commerce on retail stores in the Czech Republic. Bachelor thesis. Brno: Mendel University, 2019. The bachelor thesis deals with the impacts of e-commerce on retail stores in the Czech Republic. The purpose of this thesis is the evaluation of Czech B2C e-commerce market including assessment on the impacts of computerization of business processes. The first part is aimed on defining important concepts, identifying the factors influencing the level of e-commerce development and indicators used to measure e-commerce. The work also captures the development of e-commerce, the current situation of e-commerce and comparison with foreign countries. The second part contains marketing mix of selected e-shops and SWOT analysis of B2C e-commerce and retail stores.
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The influence of new internet concerns on transformation of the traditional publishing house in central Europe
Liška, Ondřej ; Štětka, Václav (advisor) ; Švelch, Jaroslav (referee)
The thesis "The Influence of New Internet Concerns on Transformation of the Traditional Publishing Houses in Central Europe", based on the media convergence theory and theoretical sources from the area of current trends in media field, focuses on changes the traditional publishing houses are going through. The paper maps the digital portfolio of the traditional media houses of Axel Springer in the German market and of media houses of Mafra, Bauer Media and CME in the Czech market. The paper parallely focuses on portfolio of the chosen global Internet companies and the relationships between these new media concerns and the traditional publishing houses, focuses on the competitive advantages of the examined online platforms of the new Internet companies, which potentially compete by their aims with the tradidional publishers. The paper also focuses on the advantages and the options for the users and advertisers, and on the mutual cooperation and dependenncy of the both types of media concerns.
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Developing of bussiness activities of GEOPEN company
Kašpar, Karel ; Sedlář, Jiří (referee) ; Koleňák, Jiří (advisor)
This bachelor’s thesis focuses on the analysis of the GEOPEN Ltd. company. The thesis contains an analysis and a consequent proposal for the development of the company’s business activities. The proposal contains the expansion of company activities by establishing an online shop which should contribute not only to the improvement of the company’s status on the market, but also to raising the saleability and the renown of the company.
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Extensibility of open-source platforms for online shopping on Czech market
Mišenko, Jakub ; Šebesta, Michal (advisor) ; Jelínek, Ivan (referee)
The main subject of this thesis is an analysis of open source platforms and their add-ons for online shopping in Czech market. The aim is to describe various open source platforms and chart available add-ons, such as shipping and logistics, connection with accounting systems, payment methods, price comparison and similar add-ons, which extend functionality of an e-shop. This work also presents the installation of PrestaShop and its basic add-ons, which are compared to similar paid add-ons.
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Key aspects of web applications according to their business focus
Nemejovský, Michal ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
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